Privacy Policy

At 404 Threads, we believe your data tells a story — and that story belongs to you. We're not just about threads; we’re about trust. This Privacy Policy outlines exactly what information we collect from you, how we use it, why we use it, and how we protect it. By using our website, services, or making a purchase, you agree to the terms of this Privacy Policy.

1. What Information We Collect

We collect two types of data from you: data you share with us directly, and data collected automatically when you interact with our site.

a. Information You Provide Directly

When you:

• Sign up for our newsletter

• Create an account

• Place an order

• Contact us via email, social media, or the website form

We may collect:

• Full name

• Email address

• Shipping and billing address

• Phone number

• Payment method details (via secure third-party processors)

• Account username/password (if you create one)

• Any messages or product feedback you send us

We do not store your complete payment information. That’s handled securely by trusted payment gateways like Razorpay, PayU, UPI, or Shopify Payments.

b. Information We Collect Automatically

When you browse or interact with our website, we collect technical and behavioral data using cookies and third-party analytics.

This may include:

• IP address

• Device type, browser version, and screen resolution

• Pages viewed, time spent, and click patterns

• Referral URLs (where you came from)

• Time zone and location (approximate)

• Cart status (e.g. abandoned items)

This data helps us improve the user experience, fix bugs, and understand what our community loves (or doesn’t).

2. How We Use Your Information

We use your information for the following reasons:

a. To Fulfill Orders

• Process payments securely

• Ship your orders to the correct address

• Send you order confirmations, tracking links, and delivery updates

b. Customer Support

• Respond to queries, complaints, or feedback

• Help with returns, exchanges, and refunds

• Notify you about order issues (e.g., size out of stock, delay)

c. Marketing & Promotions (Only with Consent)

• Send occasional emails about new designs, drops, offers, or brand stories

• Offer personalized recommendations based on your browsing or purchase history

• Show you retargeted ads on platforms like Instagram and Google (if you’ve accepted cookies)

d. Website Improvement & Analytics

• Understand how users navigate our website

• Identify trends, bugs, or areas for improvement

• Optimize our design, layout, and load speeds

e. Legal & Security Purposes

• Prevent fraud or abuse of our platform

• Comply with legal or tax regulations

• Verify authenticity of transactions and accounts

We do not sell or rent your personal data to third parties. Ever.

3. How We Store & Protect Your Data

Your privacy is important to us — and so is keeping your data secure.

• Our website uses SSL encryption to secure communication between your browser and our servers.

• Data is hosted via Shopify, a platform with robust global security and privacy protocols.

• We rely on secure third-party providers (e.g., Razorpay, Qikink, Gmail, Meta) — each of whom is also GDPR and/or PCI-DSS compliant.

• Access to customer data is strictly controlled within our small internal team.

• We use strong passwords, two-factor authentication, and other modern security practices.

While no system can ever be 100% hack-proof, we continuously monitor and upgrade our security to keep your data as safe as possible.

4. Cookies & Tracking Technologies

We use cookies and other trackers (e.g., Facebook Pixel, Google Analytics) to:

• Remember your cart and login status

• Show relevant products and retargeted ads

• Track site performance and user interaction

• Prevent fraud or unusual activity

You can choose to accept or block cookies in your browser. However, disabling them may affect site functionality — such as remembering your cart or showing you localized options.

5. Who We Share Your Data With

We only share your data with trusted third-party partners, and only when necessary:

These partners only use your data to provide services on our behalf. They do not have permission to share, resell, or misuse your information.

6. Your Rights Over Your Data

As a user, you have complete control over your data.

You have the right to:

• Access the personal information we hold about you

• Request correction of any inaccurate data

• Request deletion of your account and information

• Withdraw marketing consent at any time

• Request a copy of your stored data in a machine-readable format

• Deactivate or delete your account entirely (on request)

To do any of the above, email us at support@404threads.com with the subject line:
“Privacy Request – [Your Full Name]”

7. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect or store information from individuals in this age group. If we find that we’ve accidentally collected data from a child, we’ll delete it immediately.

8. International Visitors

Although our store operates from India, international visitors are welcome.

By using our site, you agree that your data may be:

• Transferred to and processed in India

• Handled in accordance with Indian and international privacy standards

If you’re visiting from the EU, US, or UK, you’re protected under GDPR-like principles, and we respect your privacy rights accordingly.

9. Updates to This Privacy Policy

We may update this policy periodically to reflect:

• Legal or regulatory changes

• New features, tools, or partners

• Changes in how we handle data

Whenever we update it, we’ll:

• Post the new policy here

• Update the "Effective Date" at the top

We recommend reviewing this policy every few months to stay informed.

10. Contact Us

Have questions, concerns, or feedback about our Privacy Policy?

Reach out to us at:
Email: support@404threads.com
404 Threads, India
Subject line: “Privacy Concern – [Your Topic]”

Thanks for trusting 404 Threads with your data and your style.
Your story is safe here.